Kelly Steel, an Irish-owned company based in Ras Al Khaimah, UAE, is no stranger to growth and evolution. With more than two decades of experience and an expanding footprint across the Middle East, they’re known for their consistent delivery on projects of all sizes-from airports and hospitals to world-class amphitheaters.
As their workload grew, so did their need for smarter processes. The team knew it was time to automate internal systems and centralize operations. That’s when they turned to STRUMIS.
When you’re operating in a fast-paced, high-output environment, manual processes just won’t cut it. Kelly Steel needed a modern, reliable software solution that could keep up with their momentum and bring structure to Purchasing, Inventory Control, and Production Control.
STRUMIS delivered exactly that. Designed specifically for steel fabricators, the system brought immediate improvements across departments-reducing risk, increasing traceability, and saving valuable time.
“STRUMIS was the right choice. It’s helped us eliminate mistakes, streamline daily operations, and focus on what matters-quality and on-time delivery",says O’Kelly.
Kelly Steel’s investment in STRUMIS came at a time of major expansion. Their advanced factory is designed for large-scale production, and their unique joint venture with Kersten Middle East introduced 3D pipe and beam bending capabilities to the region—making them the first and only provider of its kind in the Middle East.
Projects like Mushrif Park in Abu Dhabi, the world’s largest amphitheater, put their capabilities to the test. Thanks to STRUMIS, they passed with flying colors—tracking materials, reducing waste, and staying ahead of deadlines.
Kelly Steel isn’t the only one seeing results. Across the Middle East, STRUMIS has become the trusted name in steel fabrication software. Backed by a dedicated regional support team in Dubai, STRUMIS is helping fabricators across the region connect departments, suppliers, and clients with ease-turning complexity into clarity.
“We are pleased to be working with Kelly Steel. Their reputation speaks for itself, and it’s great to see them thriving with STRUMIS in place” says Steve Watson, STRUMIS Sales Manager.
If you're looking to scale your business, reduce costs, and stay competitive in today’s steel industry, STRUMIS is the solution you’ve been searching for.
Reach out to our team to schedule a personalized demo and discover how STRUMIS can transform your operations.